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INDÚSTRIA CULTURAL
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CULTURAL INDUSTRY
Automatically translated into English thanks to WorldLingo
Lack little time to start plus one day of assay in the large cabin of bumba- mine - ox. To the few the personages go arriving and if organizing in the space. They are men, women, children, boys and girls, the great majority children, grandsons and greats-grandson of Its Teodoro. Many live far, others there close. The tambores esquentam, the voices if fortify and soon a great show of the maranhense culture starts. E if deceives who finds that everything this happens in the Maranhão or any another northeast city. The spectacle is well close to people, in the city satellite of Sobradinho where if it locates the Center of Popular Traditions.

The passion of Teodoro Freire for bumba- my ox was still born in infancy. The maranhense born in the provincial city of Is Vicente de Férrea had the first contact with the tradition of the folklore northeastern to the eight years. Although its mother forbade it to attend the presentations of fight in the streets from fear, it she did not resist and house skirt secretely. Bumba- mine - ox is one of the richest manifestations of the Brazilian folklore and unhappyly it can finish due to incentive and interest them new generations. The bumba-mine-ox is my life, everything what I make it is for keeping this alive manifestation and is therefore that I come very strengtheing itself in the last few decades, to see if I obtain to leave at least for my descendants so that they lead ahead? , it affirms Its Teodoro.

YOUTH X FOREIGN CULTURE

In 2006, the Organization of United Nations for the Education, Science and the Culture divulged the research? Profile of Brazilian Youth? where it was possible to trace a panorama of the basic necessities of youth as education, job, health, leisure and culture. Amongst the some boarded subjects in the research, we can detach the preference of the adolescents for the foreign culture, especially the products of the American culture pop.

What it is in game is not only the old question of the nationalism. Throughout five centuries of history, Brazil accumulated, as much in the plan of the popular culture how much of the scholar, a singular quantity of experiences, that would dignify any nation of the world. The Brazilian popular culture is not immobilized in the condition stanches of folklore as it occurs in many countries of the Europe. The twine poets versejam on the robotics, the virtual age, the corruption and the DNA. Our popular culture is modern and our erudite culture or of vanguard is popular. The great problem is the absence of access of the young the provoked Brazilian cultural traditions, over all, for the cultural industry that massacres the popular manifestations. If to depend on the medias of mass, an adolescent who to want to know the workmanships of Cartola, Athos Bulcão, Pliny Marcos, Oswald de Andrade, Glauber Rocha, will see itself in the exiled condition of in Brazil. The school is practically the only canal of access to these and other brilliant artists who had invented, invent and reverse speed-invent Brazil and therefore, the education for the arts must occupy central space in the formation of the Brazilian citizen.

CULTURAL INDUSTRY

In the age of the cultural industry, the individual leaves to decide for itself and starts to live as the rules imposed for the system. The concept of cultural industry appears in the scope of the theories made concerning the communication, more concretely in the Critical Theory. The term Cultural Industry appeared to substitute the expression? mass culture? in the text initiated in 1942 and published in 1947, for Horkheimer and Adorno. This text mentions the study to it carried through for these two authors who have for subject: The cultural progressos in the American society of years 30 and 40.

Segundo Adorno*, in the Cultural Industry, everything becomes business. While businesses, its commercial ends are carried through by means of systematics and programmed exploration of considered goods cultural. An example of this, is the cinema. What before it was a leisure mechanism, that is, an art, now became an efficient way of manipulation. Therefore, we can say that the Cultural Industry brings obtains all the characteristic elements of the modern industrial world and in it it exerts a specific paper, of carrier of the dominant ideology, and that of the direction all the system.

For Severino journalist Francisco, the cultural industry although to manipulate and to demystify the popular culture, for incredible that it seems, it can contribute with the perpetuation, therefore it allows to the reprodutibilidade technique. As example it cites a film launched recently on the life and workmanship of our great Cartola. The journalist explains that the cultural industry favors because it approaches some facts important of the cultural scene, the problem is the advertising that it manipulates. Our popular culture is very strong and no matter how hard the cultural industry massifique, will be very difficult extermina? there because it is remained alive, to each generation? , it affirms Severino Francisco.

Source: *Wolf, Mauro, Theories of the communication, Lisbon, Publishing company Presence, 1992.

December 11, 2007 | 10:45 AM Comments  0 comments

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